Innovation Accounting (IA) is a way of evaluating progress when all the metrics typically used in an established company (revenue, customers, ROI, market share) are effectively zero. It provides a framework of chained leading indicators, each of which predicts success. Each link in the chain is essential and, when broken, demands immediate attention. It’s a focusing device for teams, keeping their attention on the most important leap-of-faith assumptions. It’s a common, mathematical vocabulary for negotiating the use of resources among competing functions, divisions, or regions. It provides a
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