The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

by Eric Ries

assassins of progress.

Most companies are more likely to fire those who show entrepreneurial initiative than to promote them.

breakthrough projects almost always look like toys or downright bad ideas at first.

This is ludicrous: Customers don’t care about our market share; they only care if we make their lives better.

Many failures are caused not by incompetent execution but by reality failing to live up to the assumptions built into the plan.

A toxic or old-fashioned culture repels innovative talent.

innovation is a form of positive variation, there is a built-in conflict that almost every manager in the organization will confront.