“The Lean Startup just simplified it,” Cory Nelson recounts. “We were trying to drag around so much complexity and so much overhead. The Lean Startup said, ‘Don’t make it so hard. Take it a step at a time.’ Let’s get an engine out there, let’s go learn some things, then let’s pivot when we need to. There may be some intermediate stops along the way. It’s not going to be a straight line to get there, but it’s having the faith that you’re going to figure out a way to get there.”
