Goke Pelemo

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Startups are distinct from small businesses; most startups resolutely do not want to stay small. Startup teams are like hunting parties, desperately searching for product/market fit. Once they find it, they must quickly reconfigure themselves into a full-on army. This metamorphosis brings with it new problems.
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
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