Over time, these habits and ways of working congeal into CULTURE: the shared, often unstated, beliefs that determine what employees believe to be possible, because “that’s just the way things are around here.” Culture is the institutional muscle memory, based not on how the organization aspires to operate but on how it really has in the past. You cannot change culture by simply putting up posters that exhort employees to “Be more innovative!” or “Think outside the box!” Not even Facebook’s famous “Move fast and break things!” spray-painted on your walls will have any effect. Culture is formed
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