When we launched the first cohort of projects at one company, I had a conversation with executives in which I explained, with all due respect, it would be a triumph if even one team succeeded. True to corporate form there was a lot of pressure to ensure a 100 percent success rate. This kind of thinking, of course, is incompatible with startup thinking, which understands failure and experimentation as part of the methodology. Wielding the Golden Sword helps leadership become a part of that process.

