PROCESS concerns the tools and tactics that employees habitually use every day to get work done, such as project planning, management, team coordination, and collaboration. Process flows out of accountability, because every company’s accountability systems constrain its choices. Most teams, given the right incentives (or, more specifically, the absence of harmful incentives), can self-organize around new tools and tactics. If, for example, an accountability system punishes any kind of failure, it’s going to be impossible to implement processes for rapid experimentation and iteration (which
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