Either way, this knowledge is immensely valuable: either to pursue a new business opportunity or to give the people working on the product true certainty that their work matters to customers. The point is that in the grand scheme of things, this is a problem too small to rise to the level of the CEO or senior leaders. In order to solve it, the ability to experiment and pivot and learn has to be embedded in the fabric of a company. It has to be available to every employee. And yet, to most managers I meet, this new way of working sounds like science fiction. We take the wastes of our current
...more
