Despite all the talk of mission alignment and changing the world, startups are most often for-profit companies. However, this is not a requirement. I’ve worked over the years with what I lovingly refer to as “intentional not-for-profits.” In Chapter 9, we’ll explore the reasons why impact is a better way of evaluating startups, since the early years of almost every startup require working without profits. An essential part of Silicon Valley’s way of working is to make sure that every employee has a stake in the outcome,7 which, in for-profit and venture-backed startups, means that employees
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