Crossing the Chasm Most people in product development are familiar with what management consultant Geoffrey Moore called the “technology adoption life cycle,” outlined in his book Crossing the Chasm. The “chasm” is the recurring problem that between visionary early adoption and pragmatic mainstream acceptance there’s an abyss that can be spanned only by a shift in the way a product is marketed and sold. The issue isn’t just that the product isn’t polished enough but that mainstream customers seek a like-minded reference in order to make the leap to purchase it.
