RESISTANCE IS A SPECIFIC KIND OF CHALLENGE A major challenge that innovation teams face in Phase Two is resistance from within. Most resistance comes from a totally valid place: managers who have been trained throughout their careers to act in a specific way. I’m often tasked with giving executives the bad news that they’re paying people to inhibit innovation in their organizations. It’s not so easy to change these incentives. And, once they’ve been changed, the effects of years of that incentive structure don’t evaporate overnight.
