Every culture attracts certain kinds of PEOPLE: the ultimate corporate resource. A toxic or old-fashioned culture repels innovative talent. Ultimately, the success of any organization depends on the caliber of the people it is able to attract and retain. Think back to Jeff Immelt’s dramatic statement from Chapter 1 about how no company wants to be perceived as “old-fashioned,” since that label makes it harder to hire great people. Or the stories we all know so well of entrepreneurial people who suffered “organ rejection” despite their incredible talents.
