Goke Pelemo

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7. Translate This Way of Working into Terms the Organization Can Understand One of the most important things an organization needs to do in the early stages of a transformation is to make the process its own. That includes talking about it in language that makes sense for each individual company. As Beth Comstock says of FastWorks (a name that drew on GE’s tagline “Imagination at Work”): “I think with any company, you have to make it your own. We took the best of what was brought to us and adapted it, and I think that’s part of the story, too. We added other tools, like a more disciplined ...more
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
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