“Wait a minute,” you might say. “If this requires changing the org chart, the other functions, the culture of the company, who we hire and promote—that sounds very difficult.” That’s right, it is. I don’t want to sugarcoat this. It requires building a new kind of organization in response to a new blueprint, and doing so is especially hard because everyone involved has muscle memory and habits formed in the old order.4 But I believe the benefits are worth the pain.
