Lifestyle Blogging Basics: A How-To for Investing in Yourself, Working With Brands, and Cultivating a Community Around Your Blog

by Laura Demetrious

clear focus of what my content would be.

content strategy in place that would prepare me for a routine of blogging at least twice per week.

Decide on Your Content Buckets

It’s also a good idea to think about your target audience. Would they be mostly male or female? Older or younger? Consider their interests, hobbies, and passions when you start to hone in on what your blog will be about.

Once you have your blog buckets decided, it will be helpful to your readers to have them categorized by individual pages on your blog.

Identify the Topics You Want to Cover in Your Blog

Determine Your Blog’s Tone

Combine Your Tone with Your Word Brainstorm

Content Calendar

throughout the year in different cities, check out “The Ultimate List of Blog Conferences” by Inspired Bloggers University.

The single best way to get users to subscribe is by offering an opt-in form directly on your homepage.

Product Reviews

Product Giveaways

Brand Features

One of my all-time favorite parts about blogging is the experience of meeting new people and building strong relationships with others.

Becoming an Affiliate

Networking as a Blogger

business cards for yourself that include the following:

So what exactly is a media kit? It’s a document that you create to give prospective blog sponsors everything they need to know about working with you. Think of it as a resume that proves to brands that they’re making the right investment in working with you.

should contain the following elements:

According to Pinterest, the best aspect ratio for pinned images is between 2:3 and 1:3.5, with a minimum width of 600 pixels. Taller pins take up more space in feeds, which means they’ll obviously get more attention from viewers.

important to give as much as you receive. It shouldn’t be any different for bloggers. If you want to receive support, engagement, and love on your website, social platforms, or in person, you have to reciprocate. Remember, it can’t always be about you. When you read through other blogs, leave a comment and introduce yourself.