Roadmaps solve for the company not the customer. What solves for the customer is non-stop testing and a continuous improvement. In place of a roadmap, the CEO and I would get together once a year and come up with themes for the next year. Not a roadmap, but very high-level themes -- like, “We would like to get into this business, or this area, or deal with this problem.” It wasn’t. “We need a product that can do x, y, and z,” it was asking the question, “Is there a product here?”
