When you ask creative people to help you, your goal isn’t just to have people come together for a creative think session. Your goal is to have the right people in the meeting. What are the qualities of the right people? Here is what I look for: • Fluency—the ability to generate a number of ideas so that there is an abundance of possible solutions • Flexibility—the ability to produce many different kinds of ideas in varied categories for any given problem • Elaboration—the ability to add to, embellish, or build from an idea • Originality—the ability to create fresh, unique, unusual, or
...more

