The primary myth the smartphone tells you every day is that you are the center of the universe. If your phone is your world, and if the settings and apps are tailored to you and your interests, then with you at all times is a world that revolves around you. No wonder we like to be on our phones so much! Nothing else has the same effect of putting us at the center of things. Nothing else makes us feel more in control, more Godlike, more knowledgeable, more connected.