“How do you take hospitality, which in many ways had gotten very corporatized, and take it back to its roots?” Conley went to work right away, trying to help bring organization and know-how to Airbnb’s host community. He traveled to twenty-five cities giving talks and hosting tips to help regular apartment-dwellers channel their inner innkeeper. He set up a centralized hospitality-education effort, created a set of standards, and started a blog, a newsletter, and an online community center where hosts could learn and share best practices. He developed a mentorship program wherein experienced
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