For the first eighteen months and even beyond, a good part of his job would be simply keeping the platform up and running. He set his phone to alert him whenever the site went down with a pop-up that read “Airbeds deflate!” When it went back up, the pop-up read “Airbeds fluffed!” “I was getting pinged by this thing all the time, every other day or so, often in the middle of the night,” he says.

