Every business has a limiting factor or choke point that determines how quickly and well the company achieves this purpose. It may be the marketing, the level of sales, or the sales force itself. It may be the costs of operation or the methods of production. It may be the level of cash flow or costs. The success of the company may be determined by the competition, the customers, or the current marketplace. One of these factors, more than anything else, determines how quickly the company achieves its goals of growth and profitability. What is it?
