Think about the Long Term Successful people are those who are willing to delay gratification and make sacrifices in the short term so that they can enjoy far greater rewards in the long term. Unsuccessful people, on the other hand, think more about short-term pleasure and immediate gratification while giving little thought to the long-term future. Denis Waitley, a motivational speaker, says, “Losers try to escape from their fears and drudgery with activities that are tension-relieving. Winners are motivated by their desires toward activities that are goal-achieving.”