As sportswriter Buzz Bissinger summarizes in the profile that accompanied Jenner’s debut, “He adorned the front of the Wheaties box. He drank orange juice for Tropicana and took pictures for Minolta. He gave speeches about the 48 hours of his Olympic win all over the country to enthralled audiences. He was red, white, and blue. He was Mom and apple pie with a daub of vanilla ice cream for extra deliciousness in a country desperate for such an image. He had a tireless work ethic. He had beaten the Commie bastards. He was America.”7
