It was well known that people wanted more and more for themselves, but when the pie was of a fixed size, social harmony depended on restraint. Avarice was bad. Modernity turned the world upside down. It convinced human collectives that equilibrium is far more frightening than chaos, and because avarice fuels growth, it is a force for good. Modernity accordingly inspired people to want more, and dismantled the age-old disciplines that curbed greed.

