Why does a particular action – such as getting married in church, fasting on Ramadan or voting on election day – seem meaningful to me? Because my parents also think it is meaningful, as do my brothers, my neighbours, people in nearby cities and even the residents of far-off countries. And why do all these people think it is meaningful? Because their friends and neighbours also share the same view. People constantly reinforce each other’s beliefs in a self-perpetuating loop.
