Max Zimmerman

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origins and providing possibly new insights and answers. The provocative work of Milgram and Zimbardo strongly suggests that the conundrum as to why good people can do very bad things originates in peer pressure situations, fear of rejection, and a desire to be part of a group where power and control are conferred on individuals by authority.
Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies
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