Max Zimmerman

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Of the annual world energy consumption, which is up by a factor of almost two from its value in 1980, roughly one third goes to waste. For example, only about 20 percent of the energy in gasoline is actually used to keep a car moving. A major role of innovation is to decrease such inefficiencies by refining extant technologies, inventing new ones, or developing new ways of organizing their uses.
Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies
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