Max Zimmerman

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Nevertheless, we can learn something instructive about the aging of companies from the general characteristics of these very long-lived outliers. Most of them are of relatively modest size, operating in highly specialized niche markets, such as ancient inns, wineries, breweries, confectioners, restaurants, and the like.
Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies
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