Bennett

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It fell to the French mathematician Benoit Mandelbrot to make the crucial insight that, quite to the contrary, crinkliness, discontinuity, roughness, and self-similarity—in a word, fractality—are, in fact, ubiquitous features of the complex world we live in.
Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies
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