Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies

by Geoffrey West

This kind of scale where instead of increasing linearly as in 1, 2, 3, 4, 5 . . . we increase by factors of 10 as in the Richter scale: 101, 102, 103, 104, 105 . . . is called logarithmic.