Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies

by Geoffrey West

Although social and physical networks share common generic features such as being fractal-like, space filling, and having invariant terminal units, there are some essential differences. A major one that has huge consequences is the way in which the sizes and flows within the networks scale as one progresses down through their fractal-like hierarchies.18