Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies

by Geoffrey West

The theory dictates that to sustain continuous growth the time between successive innovations has to get shorter and shorter. Thus paradigm-shifting discoveries, adaptations, and innovations must occur at an increasingly accelerated pace. Not only does the general pace of life inevitably quicken, but we must innovate at a faster and faster rate!