What is the special property of exponentials that they describe the decay of so many disparate systems? It’s simply that they arise whenever the death rate at any given time is directly proportional to the number that are still alive. This is equivalent to saying that the percentage of survivors that die within equal slices of time at any age remains the same. A simple example will make this clear: taking one year as the time slice, this says that the percentage of five-year-old companies that die before they reach six years old is the same as the percentage of fifty-year-old companies that
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