Mark Gerstein

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There’s yet another major catch, and it’s a big one. The theory dictates that to sustain continuous growth the time between successive innovations has to get shorter and shorter. Thus paradigm-shifting discoveries, adaptations, and innovations must occur at an increasingly accelerated pace. Not only does the general pace of life inevitably quicken, but we must innovate at a faster and faster rate!
Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies
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