Mark Gerstein

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This is good news because, mathematically, linear scaling leads to exponential growth and this is what all companies strive for. Furthermore, this also shows why, on average, the economy continues to expand at an exponential rate because the overall performance of the market is effectively an average over the growth performances of all its individual participating companies. Although this may be good news for the overall economy, it sets a major challenge for each individual company because each one has to keep up with an exponentially expanding market. So even if a company is growing ...more
Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies
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