We can learn these things on various media. When we learn them from a screen, however, we tend to be drawn in by the logic of spectacle. When we learn of one scandal, it whets our appetite for the next. Once we subliminally accept that we are watching a reality show rather than thinking about real life, no image can actually hurt the president politically. Reality television must become more dramatic with each episode. If we found a video of an American president performing Cossack dances while Vladimir Putin claps, we would probably just demand the same thing with him wearing a bear suit and
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I'm convinced that our reality tv host of a president is fully aware of this fact. He's trying to outperform his own ratings by devolving his presidency into utter chaos. It keeps him in the news cycle and there's nothing a narcissist loves more.