Pandeymonium

by Piyush Pandey

To many of us, the idea of giving someone credit, when he or she might not quite deserve it, comes from a false sense of generosity. And this generosity might end up doing significant damage to the individual who is the beneficiary of the act, and might do great harm to him and to the company he works for.

Winning an award is not a destination; it is just another milestone in a long journey.

The man of the match is not a solitary hero; the winnings are shared by the team. It is always the team that wins or loses, not the individual. Similarly, it is the agency and the client brand that wins, not the individuals in the agency or the client who were obviously involved in the creation of the work.

Do not chase awards; chase good work.

Do not chase awards; chase good work. When you do win an award for work that consumers enjoy, celebrate the moment, celebrate the recognition.

Advertising needs to excite young people with different abilities and talents to be part of the industry, and it needs those over forty to be shaken up, because the business and the needs of the business are changing.

while the opportunities lay in the future, we had to identify talented individuals who would be inspired and challenged by the opportunity, and train and groom them for the responsibility.

We need to stop looking at only short-term gains and short-term targets, and invest in each other for the more distant future. It’s this investment that makes the relationship

When we invest in a strong team, the relationship begins seeing all goals and challenges as mutual goals and challenges.

We live in a multimedia world of traditional and emerging media, ranging from print, radio, TV, cinema, outdoor, mobile, Internet, social media and content marketing; and we have no idea what the future might bring.

If the content is interesting, entertaining and thought-provoking, consumers, in a way, become a distribution arm that amplifies the content by sharing it.

Ideas will always prevail in this business, and that’s what we need to remember. Whatever communication is created and for whatever medium it is created, at the core will be an idea.

NO, I AM NOT STARTING AN AGENCY OF MY OWN. NO, I AM NOT JOINING ANOTHER AGENCY. I HAVE NO INTENTION OR WISH TO WORK ANYWHERE OTHER THAN OGILVY.

The short meeting caused me to think of the reasons that would cause anyone to leave a company and start one on their own. The first would be if the current company did not allow you to actualize your potential. The second would be if the company underpaid you. The third would be the ‘name on the board’ thing.