Pandeymonium

by Piyush Pandey

Whatever you say, say it with respect for the audience, say it in a context that the audience can understand, say it spontaneously, say it without fear, say it not to intimidate or frighten, but to delight.

The marketer will ask: ‘Which agency seems excited about my brand?’ ‘Which agency gives me the feeling that the team across the table from me is not an agency, but an extension of my own team?’