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What do most entrepreneurs do? We revert to bank balance accounting. What is that? We log into our bank accounts, make note of our balances, and then, based upon what we see, make decisions on how to proceed. When our balance is low, we make collection calls and sell hard. When our balance is high, we invest in equipment and expansion. It works. Kinda.
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
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