GAAP both supersedes our natural behavior and makes us believe bigger is better. So we try to sell more. We try and try and try to sell our way to success. We do everything we can to make the top line (revenue) grow so that something, anything, will drip down to the bottom line. It becomes a relentless cycle of chasing after every shiny object disguised as opportunity (that’s “little pumpkins” to my peeps—you know who you are). Throughout this haphazard, desperate growth process, our expenses are lost in the wash—we just pay as we go. They’re all necessary, right? Who knows? We’re too busy
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