Paul

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Cut any U expense listed. If you doubt whether you can really cut it, cut it. An expense is always easy to add back. For the R expenses, it is time to negotiate. When something can be (R)eplaced, it puts you in a position of negotiating strength. And everything is up for negotiation—your rent, your credit card rates and debt, your vendors’ bills, your software license, your Internet bill, your weight, your height, your age, everything.
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
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