This is probably the most common objection I get when I share Profit First with others. Too many entrepreneurs believe that you can have only one or the other: profit or growth. It sickens me that so many entrepreneurs think it is a trade-off. Pick growth or pick profit, but you can’t have both. Bullshit! Profit and growth go hand in hand. The healthiest companies figure out how to consistently be profitable first and then do everything to grow that.
