“But how do you start a new product inside an existing business that’s successful?” Chesky assumed it would be just like getting the original product going the first time, he said, but, as he discovered, it was much more complicated: you may have more funding and many more resources, but people don’t understand why you’re pushing them to do something else; they want to stay focused on their original mission. “Shifting from a single-product company to a dual-product company, that’s a pretty big shift,”
