That year, the company launched a nonprofit arm called the Life is Good Kids Foundation, devoted to children who are living with illnesses, violence, abuse, poverty, and other adversities. The primary program of the foundation is called Playmakers, an initiative that offers training and enrichment workshops to childcare providers like teachers, social workers, and hospital workers. During these programs, they learn about research on optimism and resilience, and how they can apply that research to improving the lives of the children they care for.
