Make your eye appeals definite and specific. Paint mental pictures that stand out as sharp and clear as a stag’s antlers silhouetted against the setting sun. For example, the word “dog” calls up a more or less definite picture of such an animal—perhaps a cocker spaniel, a Scottish terrier, a St. Bernard, or a Pomeranian. Notice how much more distinct an image springs into your mind when a speaker says “bulldog”—the term is less inclusive. Doesn’t “a brindle bulldog” call up a still more explicit picture? Is it not more vivid to say “a black Shetland pony” than to talk of “a horse”? Doesn’t “a
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