In the Example step, the announcer told of someone’s experience of being trapped, for instance, in an overturned car late at night. After giving the graphic details of the accident, he then called upon the victim to finish the story by telling how the beams of the flashlight, powered by Eveready Batteries, brought help in time. Then the announcer went on to the Point and Reason: “Buy Eveready Batteries and you may survive a similar emergency.” These stories were all true experiences out of the Eveready Battery Company’s files. I don’t know how many Eveready Batteries this particular
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