Ask yourself how knowledge of your subject will help the members of your audience solve their problems and achieve their goals. Then proceed to show them that, and you will have their complete attention. If you are an accountant and you start your talk by saying something like this, “I am going to show you how to save from fifty to a hundred dollars on your tax return,” or you are a lawyer and you tell your listeners how to go about making a will, you will be certain to have an interested audience. Surely, there is some topic in your special fund of knowledge that can be of real help to
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