It is a good practice to pick out the least intelligent- looking person in the audience and strive to make that person interested in your argument. This can be done only by lucid statements of fact and clear reasoning. An even better method is to center your talk on some small boy or girl present with parents. Say to yourself—say out loud to your audience, if you like—that you will try to be so plain that the child will understand and remember your explanation of the question discussed, and after the meeting be able to tell what you have said.
