Readers of my books are soon aware of my use of the anecdote as a means of developing the main points of my message. The rules from How to Win Friends and Influence People can be listed on one and a half pages. The other two hundred and thirty pages of the book are filled with stories and illustrations to point up how others have used these rules with wholesome effect. How can we acquire this most important technique of using illustrative material? There are five ways of doing this: Humanize, Personalize, Specify, Dramatize, and Visualize.
