Dr. Conwell knew that audiences differ. He recognized that he had to make each successive audience feel that his talk was a personal, living thing created for it, and it alone. How did he succeed in keeping this interrelationship between speaker, speech, and audience alive from one speaking engagement to the next? “I visit a town or city,” he wrote, “and try to arrive there early enough to see the postmaster, the barber, the hotel manager, the principal of the schools, some of the ministers, and then go into the stores and talk with people, and see what has been their history and what
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